Metoda i dowody


A hundred operators studied, ninety-one of them counted, forty rules kept. Fifteen cases or more makes a rule. Fewer than five is luck. Every rule carries the case against it, and four of them are below.

91Operators counted
40Rules kept
15Cases before it is a rule

Reguła 01 · Od czego zacząć

Zacznij tam, gdzie pieniądze już krążą

“A market with nobody spending in it is not an opening. It is just a market nobody wants. If the money is already moving, you only have to be better at one thing.”

Thomas Marmol

Reguła 02 · Dlaczego ludzie kupują

Zakup to chcieć minus zapłacić

“Nobody buys because they want it. They buy when wanting it beats the pain of handing the money over.”

Thomas Marmol

Stanford read the decision in a brain scanner in 2007, before the button was pressed.

Reguła 03 · Co liczy się jako dowód

Policz to, zanim to skopiujesz

“One person doing it is a story. Fifteen out of a hundred doing it is a rule. I write down the case against it before I write down the case for it.”

Thomas Marmol

Reguła 04 · Jak to przetestować

Próg zaliczenia zapisuje się najpierw

“Ideas are free. A cheap test is the skill. Find the one belief the whole thing rests on and write down what would count as a yes before you run it.”

Thomas Marmol